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All-in-one. H&M group presents the latest addition to its apparel portfolio, Arket – translated from the Swedish word for ‘sheet of paper’ – a modern-day marketplace for fashion, accessories and homeware essentials. Designed to be loved for many seasons to come, Arket’s aesthetic is derived from a focus on well-made, accessible, durable staples. Some Arket boutiques will also feature Nordic-style cafes, with the brand’s first outpost set to open on London’s Regent Street in the coming months. It’s in the simple things.

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