In one of their latest ad campaigns ASICS, a world known sports equipment company, has included athletes with a handicap. ASICS is a manufacturer of running shoes, wrestling shoes, volleyball shoes, tennis shoes, soccer boots, walking shoes, performance apparel and accessories. You can view the commercial below:

Video Description

‘The new ASICS brand campaign, “Made of Sport” features everyday athletes and professionals running and training at different levels, distances and times. However, they all share the same unwavering passion and commitment to their sport. Watch the ASICS athletes, Christophe Lemaitre, Emmanuel Gault, Jan Frodeno as well as some inspiring amateur athletes as they share what sport means to them and how sport has shaped their lives.’

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ASICS